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Showing posts from October, 2020

Total Police Reform and not #EndSARS or #EndSWAT

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The Indomitable Youth Organisation a non-governmental organisation, has called for a total overhaul of the Nigeria Police Force to assist in weeding out its bad elements. The Project Director, Dr Bright Oniovokukor, made the call in an interview with the News Agency of Nigeria (NAN) in Benin City. Oniovokukor said that the police reformation was imperative as it would assist in providing better welfare packages, regular training and psychological tests of police officers and men as well as tackle logistics constraints. “This reformation should start from appearance, qualifications, training, conduct, welfare and ensuring that the police officers, men and women are in proper states of mind.   “Looking at the welfare of the average policeman is also a cause for worry. One senior citizen once asked: `how can you dehumanise somebody and then give him a weapon (AK-47)’. “A person that should be given a weapon should be in a proper psychological frame of mind,’ ’’ Oniovokukor quoted the ...

Marketing: The Human Perspective

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By Otoghile Osahume,  B. SC marketing The topic is both theoretical and practical Theory : Educating your mind on what marketing is. Practical : Tuning it with our self's as humans. WHAT IS MARKETING : According to AMA, Marketing is An Activity That Encompass Processes Involved In The Production, Communicating, Delivering And Exchanging Of Things That Have Value For Customers And Society At Large. Personally, I Describe It , As The Totality Of Processes Engaged In From The Point Of Production To Post-Consumption (Processes Include  Identifying, Producing, Packaging, Promotion, Pricing, Delivering, Feedback). MARKETING MIX PRODUCT : This may be an idea , a physical entity (goods) or an intangible asset (services) or also a combination of all and it exist solely for the purpose of exchange for the satisfaction of human wants or objectives. PRICE : This is the formal ratio that indicates the quantity of money needed to acquire a set product. PLACE : This is the extent of coverage...