Marketing: The Human Perspective
By Otoghile Osahume, B. SC marketing The topic is both theoretical and practical Theory : Educating your mind on what marketing is. Practical : Tuning it with our self's as humans. WHAT IS MARKETING : According to AMA, Marketing is An Activity That Encompass Processes Involved In The Production, Communicating, Delivering And Exchanging Of Things That Have Value For Customers And Society At Large. Personally, I Describe It , As The Totality Of Processes Engaged In From The Point Of Production To Post-Consumption (Processes Include Identifying, Producing, Packaging, Promotion, Pricing, Delivering, Feedback). MARKETING MIX PRODUCT : This may be an idea , a physical entity (goods) or an intangible asset (services) or also a combination of all and it exist solely for the purpose of exchange for the satisfaction of human wants or objectives. PRICE : This is the formal ratio that indicates the quantity of money needed to acquire a set product. PLACE : This is the extent of coverage...