Marketing: The Human Perspective



By Otoghile Osahume, 

B. SC marketing








The topic is both theoretical and practical

Theory: Educating your mind on what marketing is.

Practical: Tuning it with our self's as humans.


WHAT IS MARKETING:

According to AMA, Marketing is An Activity That Encompass Processes Involved In The Production, Communicating, Delivering And Exchanging Of Things That Have Value For Customers And Society At Large.

Personally, I Describe It , As The Totality Of Processes Engaged In From The Point Of Production To Post-Consumption (Processes Include  Identifying, Producing, Packaging, Promotion, Pricing, Delivering, Feedback).


MARKETING MIX

PRODUCT: This may be an idea , a physical entity (goods) or an intangible asset (services) or also a combination of all and it exist solely for the purpose of exchange for the satisfaction of human wants or objectives.


PRICE: This is the formal ratio that indicates the quantity of money needed to acquire a set product.


PLACE: This is the extent of coverage for a given product. It can also be referred as a set location where an individual must visit to obtain products so as to satisfy their various wants.


PROMOTION: This are factors or tactics that are implored to encourage short term purchases, influence trials and quantity of purchases. It can also be termed as various means used to create awareness of products, how & where to obtain them and also benefits attached to such products.


Marketing generally revolves around the identification of problems, creation of demand and the satisfaction through supply.


HUMAN PERSPECTIVE

We can depict from these aforementioned ideas that:

 

PRODUCT: The Individual, His Abilities, Skills, Passion, Interests.


PRICE:  The Extent One Can Go Towards Achieving His/Her Set Objectives.


PLACE: Where & How One Can Satisfy The Demand Created By Supplying The Needed Commodities.


PROMOTION: Amount Of Awareness Created To Reach Prospective/Potential Clients In Needed Of Such Products.


We Should Understand That Life Itself Is A General Marketplace (Where Business Is Conducted), As Such Not Undermining The Positive Value Role Of Tangibles (Goods) And Intangibles (Services), There Could Be A Demand For Other Things Thats Require Satisfaction.


For Example

 Christ Jesus Came To Earth To Die For Our Salvation,

PRODUCT:  Salvation

PRICE: Your Willingness To Accept Him As Your Saviour

PLACE: Wherever You Acknowledge Him As Your Saviour

PPROMOTION:  Awareness Created For You And Also To Bring Others To Accept Him

This Is Just One And We Can Also Liken Other Various Aspects Of Life ,  But It Leads Us All To The Bigger Question, 

HOW CAN I MARKET MYSELF EFFECTIVELY?.

 For Growth , For My Family, For My Society, For The World At Large.

Surely, No Man Is An Island Of His Own.  .


1.Identifying Our Niche 

Ask These Questions: 

What Are Your Interests?

What Are Your Passions ? 

How Can You Bring Them Together ? 

Engage Them In Innovation And Problem Solving, Focusing On The Uncommon Things You Have To Offer.


2.Seek Recognition For Your Expertise 

Grow Your Reputation And Promote Our Informed Opinions, Showcase What You Know By Building A Knowledge Base. 

Also Develop Relationships With Thought Leaders In Our Sought-Out Fields.

Plainly, the second sub header says,

"we should promote ourselves by showing others what we are good at, therefore creating the demand for our self's to satisfy their needs"


3.Share Your Wisdom 

Contribute Articles That Are Informative, Well-Written, Timely, And Valuable To Readers And Show They Can Aid Them In Their Given Interests.

Create A Network Of Likeminded People In Your Field And Work On Connecting Deeply And Really Getting To Know One Another.


4.Remember Who You Are 

The Person Who Knows How Best To Market Yourself Apart As A Leader And Generous Citizen Of Your Community Is Basically You. 

Every Word You Say, Everything That You Communicate And Do, Serves As A Message To The World.


There is generally no one effective way for marketing a product, as the product can only be accessible to a certain number of persons at a certain time.

Therefore, the best way to market any product is to "give quality".

When you give quality to your products, and it satisfies the demand, it would always be demanded for more satisfaction.

That is why you see products failing because although they where promoted aggressively, 

They were sub standard, below expectations but when you offer quality, you would always be demanded

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